Ace App Store Keyword Optimization Tips
Sun, 09 May 2021
When planning your marketing plan, choosing the keywords for your app is a crucial move. App store search engines are an important discovery channel, so selecting the right keywords practically ensures greater visibility and more downloads.
In this post, we share 6 important tips that will help you optimize the keyword for app store Ace.
Choose the Right Keywords
The most critical thing in ASO (app store optimization) is what keywords to choose from. It can seem easy at first – you just need to look at the statistics. It is easier to look at though is where. Although many newbies choose a keyword-based on how many searches it gets, you wouldn’t want to follow that route. Basically what matters is relevance and competition.
Add Your Strongest Keyword to the App Name
There are two reasons why your app name is vitally relevant. The first thing users can see is your device name after your icon. The second explanation is much more important: the words that you bring into the app name can function as keywords in the same way as the product description or a list of keywords.
Use Digits for Numbers, Not Names
You have the right to list your keywords in the App Store. But the number of characters you can use is limited. That’s why you should be using numbers with digits and not their names.
Avoid Repeating Words
Another recommendation is not to repeat words. Do not repeat words in the name of the app either. This smart step makes space for more important keywords to be introduced.
Choose Shorter Keywords
When you can replace two shorter keywords with one longer keyword, go for it. This way you’ll have to rank for more potential search results. The more keywords you add, the higher the number of key sentences to choose from.
Go For Commas Instead Of Spaces
Don’t use spaces to set words apart. It reduces the number of characters that you have available for keywords. The algorithm in the App Store considers spaces and commas as separators.
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