A faster and more responsive mobile web is the future of the mobile website. You have heard about “AMP” recently, this project is incredibly revolutionizing mobile websites. Google has developed a solution and the name is AMP (Accelerated Mobile Pages). Accelerated Mobile Pages are very much mobile friendly, fast and it is specially designed for mobile devices. The AMP is a framework that is creating fast-loading mobile web pages. It is designed to improve speed as well as user experience for their mobile users. AMP aims to improve the web browsing experience by decreasing page load times and website owners are building their mobile pages in the stripped-down format. AMP will have a major impression on the future of mobile websites. What is AMP? AMP or Accelerated Mobile Pages is a project of Google to accelerate the process of viewing websites through its search engine and it is a free, open-source framework that allows you to create mobile pages. You may have seen a slow website that takes a long time to load and also has a random design or a confusing layout. AMP solves this type of issue and making these pages very quickly and organized with a simple design. How does it work? AMP works through pages that are coded with AMP structure and consists of HTML, JS, and cache libraries. It focused on properties, accelerates load speed for mobile pages and also focused on content like infographic, PDFs, audio or video files. The page without AMP looks like an irresponsible design. The main moto of the AMP project is to increase speed and readability. Why it is Important? AMP is very much important because it helps web pages load faster and improves usability and explains visitors to stay longer on your site because faster load time leads to better engagement and reduces bounce rate and improves mobile ranking. It doesn’t make your content more useful or entertaining. If your load time is good but your content is boring so your Search Engine Result Pages (SERPs) won’t increase because of your high bounce rate. That’s why AMP is useful for this. Conclusion AMP and its framework appear to become important for websites because of its ability to load your site pages faster and even attract more users, and you can easily increase your site rankings within SEO. Don’t waste your time and get your AMP site with Softieons today.