The eCommerce development cycle normally includes the following stages:

• The easiest online shop with minimal product range;
• Internet, drop-shipping model-dependent platform;
• Marketplace with a large number of traders.

Working in a small store you have the freedom to monitor and operationally handle inventory details, pricing, and documents. Just how fast you expand and your store’s output starts deteriorating. That is because a vast deal of vendors is beginning to sell across the site. Therefore you are no longer able to monitor any phase of their operations.

A number of vendors don’t suit the amount they operate in a marketplace. And the standard of the service rendered is deteriorating. The proof of this type of thing is:

• Improving delivery time
• Artificially inflating of prices
• Products are often out of stock
• Lack of product warranties

Perhaps the most important issue is that product cards have poor quality material. As a consequence, the amount of cancelations of orders increases growing, and therefore – the outflow of customers increases.

The world’s biggest marketplaces, such as Taobao, Amazon, eBay, OnBuy, have long recognized that the product card is the marketplace’s fundamental asset. And now they are through quality assurance and also banning merchants who exceed the requirements of material and service delivery. Marketplaces are liable for the clients, so they have to create their own game laws.

The key characteristics that products frame must include to get noticeable and to increase conversion:

• Name or title
• Short & long descriptions
• Images & videos
• Reviews
• Related products