Successful mobile app launch strategies
Mon, 13 Dec 2021
With more consumers relying on mobile apps to do daily
chores, there are a plethora of apps available for practically every type of
business.
According to the Business of Apps article, there are
over 300 app stores available worldwide for businesses to build their apps.
If we merely look at the top two app stores, we can
see that the Google Play Store has over 3.3 million apps and the iOS App Store
has over 2.2 million apps. This counting, however, does not end here.
According to Statista, an average of over 150 new apps
are released on the Google Play Store every hour, while over 40 new apps are
released on the Apple App Store every hour.
The first and most important step for anyone who wants
their app to succeed in this cutthroat competition is to understand their
space.
The issue, however, does not end there. According to a
recent Business Insider report, the problem with launching the app is
marketing, not design or development.
Pre-app-launch strategies
1.
Market
research
2.
Get
your digital home
3.
Create
social media hype
4.
Decide
platform dependency
5.
Create
a buzz around
6.
Test
your beta-version
7.
Leverage
goal-oriented app analytics
App-launch strategies
1.
Prepare
the visuals
2.
Get
testimonials from your beta-testers
3.
Create
Content
4.
Pitch
on app stores
5.
App
store optimization
Post-app-launch
strategies
1.
Active
user-engagement
2.
App
performance optimization
3.
App-version
update log
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