Twitter is undeniably a powerful social media tool to boost brand loyalty, drive more sales, and extend the online presence of your company. According to the study, users’ purchasing intent rises by 2.7x when future clients are exposed to small business tweets.

Twitter is the unique social media marketing tool the helps you to create buzz around your new product, provide instant customer service and, among many other items, make your small business brand a little more real.

What makes twitter a unique social media marketing platform?

• Fully free-to-use software
• Helps you extend your scope
• In seconds, helps you to share and promote content
• Functions as a search engine method to classify potential clients
• Enables you to evaluate marketing material of rivals in order to define their approach
• Helps you have instant customer service
• Let’s users connect with their followers and share the latest business news

Twitter marketing strategy

A marketing strategy for Twitter is essentially a marketing plan for Twitter content that focuses on producing, publishing, distributing, and promoting the branded content for the subscribers, potential customers, and buyers.

A Twitter marketing strategy’s key objectives are to draw prospective followers and buyers, improve sales, and raise brand awareness.

The five simple steps to create Twitter or any other social media marketing strategy for your business.

• Research your target audience
• Create unique and branded content
• Organize a concrete publishing schedule
• Analyze the results and post more of what performed best
• Repeat

Twitter marketing tips for small businesses

• Write a strong profile bio
• Interact with your Twitter followers
• Analyze competitors’ Twitter activities
• Focus on followers’ needs and interests
• Use images and video more often
• Use hashtags
• Use keyword targeting in your Twitter ads
• Create a content sharing schedule
• Share all media mentions
• Check your direct messages often