Machine learning and AI advances have made automated ad creation a reality.
Automated ad creation, a feature that leverages machine learning and AI to create and serve ads with a minimum amount of content input during setup, is offered by Facebook Ads, Google Ads, and Bing Ads. The primary goal of automated ads is to get action from your audience.
How Do Automated Ads Work?
Facebook:
Pre-existing website content, particularly graphics and images, is leveraged by Facebook. The configuration is fairly simple. Tell your goals to Facebook, add an ad copy, your destination URL, and the target audience you want, and you’re up and running. You do need to have the Facebook pixel implemented on your site to track the response.
Google:
For both display ads and smart ads, Google provides automated ad creation.
Advanced Ad Automation:
Advantages of Automated Ads:
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