What is Bounce Rate? And why it is important?
Fri, 07 May 2021
Bounce rate is a form of web analytics that measures visitors’ behavior towards a website or page inside the website. It’s one of the most critical indicators for knowing how well the website is doing.
What Is Bounce Rate On A Website?
This means the number of visits to your website by users on a single post. In terms of website traffic, the bounce rate helps you to learn about the visitors that arrive on your website and leave without taking any other action or event, such as visiting a second page.
The bounce rate offers details about the actions of visitors to a website, and how well the website engages them in turn. To bounce off a website is to abandon it in any way before communicating with the site, such as making a message or visiting another page on the internet. It isn’t necessarily a negative thing or an indication the website doesn’t do.
What is a Good Bounce Rate?
Growing website and industry is different, so there is no standard rate or metric to look at. Companies should equate their sites to other similar sites and industries, instead.
Retail Sites – 20-40% Bounce Rate
Simple Landing Pages – 70-90% Bounce Rate
Portals – 10-30% Bounce Rate
Service Sites – 10-30% Bounce Rate
Content Sites – 40-60% Bounce Rate
Lead Generation – 30-50% Bounce Rate
And, depending on where your type of website falls within the continuum, you can target the Bounce Rate range.
How to improve the Bounce Rate?
There are a lot of things you can do to try to boost your Bounce Rating, but first, let’s concentrate on certain stuff you should NOT do that could hurt your Bounce Rating.
Negative Factors
Pop-up ads, surveys, music, or streaming video
Landing page design
Ad and landing page messages
Load time of pages
Links to external sites
Purpose of the page
Improvement Techniques
Provide relevant content
Build a clear navigation path/menu
Link to a glossary page that defines industry terms
Speed up the page load
Get rid of pop-up ads
Reduce external links or have them open in a new window
The bottom line
By targeting keywords for which you can provide reliable, relevant information, you’ll be better served. Search engines will deliver the traffic, and the better your content; the more likely it will be for tourists to spend more time on your site. This will result in further sales and conversions.
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