The financial planning market is only getting more competitive. With a predicted 30% growth in financial advisors in the US from 2014 to 2024, you must take the right steps to make your business stand out. The first and most crucial move in attracting potential clients is simply to show up in their online search results. It helps prospects to locate your business among the many other financial advisors out there, quickly. This also gives you the chance to make a first impression on customers via your website. As search engine algorithms continue to develop, header tags have become a consistently essential part of making your company appears in search engines at the first page results. The use of keywords in tags, particularly header tags, is something that we do consistently because of the important role that header tags play in SEO. Heading tags are a leading factor in SEO rankings and are expected to be long-living significant factors in search engine rankings. Using keywords in headers plays an important role in what search engines understand the website and web pages when determining what information to include in search results. HTML HTML stands for Hypertext Markup Language. It is a plain text which is being used to describe the web pages. Header or Heading Tags An HTML tag is a fragment of code that defines the way content is presented to the web browser. Tags can be used to show details of different types. The < body > tag identifies a copy of the body paragraph on your website. The tag < IMG > communicates for the presentation of an image to the web browser. H1 tags There are six HTML tags with various headings: < h1 >, < h2 >, and so on to < h6>. The h1 tag is regarded as the most important tag in the ranking of a search engine, and it appears as the largest heading on web pages. The h6 tag is considered the least significant in comparison and is designed to be the smallest heading on the list. Every page of your website needs only one h1 tag. There is no need or justification to use more than one single h1 tag on any given page of your website because of the logical value of an h1 tag. Search engines can crawl several h1 tags on a page but your attention will be focused on one keyword more often than not. If your emphasis is spread over more keywords and multiple h1 tags, however, this SEO effect may be weaker than the power of a single h1 tag. Use of header tags for website Google and other search engines want users to use h1 tags because with the help of these tags their crawlers can learn and understand what your web page is all about. That is how search engines represent the best results when one searches for keywords. Be sure to use keywords in your h1 tags to help your company show up in those results. Make sure your keyword use is normal, though, and not crammed into h1 tags. The h1 tag provides a good idea of what users will be going to read. When heading tags, body text, and URL suit similar content, this is not only helpful for visitors but also helps improve your local search rankings. For optimum SEO efficiency, we suggest that you keep your h1 tags to between 20-60 characters. It is also essential that all of your h1 tags should be unique, accurate, and descriptive. We at softieons technologies work on digital marketing and help our customers by providing the best strategies which in turn help in their business growth.