Traffic is not the point. A filled enquiry form is the point.
Search, ads, social and WhatsApp run against one number: qualified enquiries. Because the same studio built your site and your CRM, we can follow a click all the way to an invoice — instead of handing you a report about impressions.
"Grow the business" is not a brief. Naming which of these you need tells us which channels to buy and which to leave alone this quarter.
01
Fill the enquiry form
For services and B2B, where one good enquiry is worth chasing.
Search and paid intent aimed at people already looking, landing on pages built to make enquiring the obvious next move.
▸Buying-intent keywords, not vanity ones
▸Landing pages per service or product
▸Forms and WhatsApp both as entry points
▸Every enquiry stamped with its source
02
Be found locally
For anyone whose buyer types a city name after the service.
Google Business Profile, map-pack visibility, service-area pages and reviews — the unglamorous work that decides who gets the call.
▸Business Profile built out and maintained
▸City and service pages that rank
▸Review flow built into follow-up
▸Calls and directions tracked
03
Sell online
For catalogues, where the maths is spend in, orders out.
Shopping and social ads on top of a catalogue that is properly structured, with the tracking to know which product pays for itself.
▸Product feed and Shopping campaigns
▸Retargeting viewers and abandoned carts
▸Creative tested in readable batches
▸Return on ad spend by product line
04
Keep the customers you have
The cheapest revenue you will find this quarter.
WhatsApp and email against your existing list — offers, restocks, reminders, and reviving quotes that went quiet.
▸Official WhatsApp API via Chatieons
▸Quote revival and reorder nudges
▸Segments by product and purchase history
▸Reviews and referrals asked for properly
02 — CHANNELS
Six channels. Rarely all six.
Most businesses need two or three run properly, not six run thinly. Here is what each one actually involves, and the number we hold it to.
01
Technical & on-page SEO
02
Local & Google Business
03
Google Ads
04
Meta ads
05
Content & social
06
WhatsApp & retention
03 — WORK WE HAVE RUN
Four businesses, four different definitions of a good month.
An exporter wants twelve serious buyers a year. A clinic wants the family that is searching at 2am. Same toolkit, entirely different plan.
UK · DIAMOND JEWELLERY · EXPORT BUYERS
Shineri Diamonds
THE PROBLEM
A jewellery manufacturer selling into the UK, where a handful of serious trade buyers matters more than a thousand browsers.
WHAT WE BUILT
Search built around specific product and certification terms rather than broad jewellery keywords, product pages structured for those searches, and enquiry forms that ask the questions the sales team needs answered before the first call.
WHAT CHANGED
Enquiries that arrive with specification and quantity attached — counted, not estimated.
Technical SEOContentEnquiry tracking
04 — WHY AN ENGINEERING STUDIO
Most agencies stop where the click lands.
We can go further because we also write the site, the CRM and the WhatsApp API behind it. The enquiry does not disappear into someone else's system.
01
The click
Search, ads or social bring someone who is actually looking for what you sell.
02
The page
A page fast and clear enough to convert them — built by us, so we can change it on Tuesday.
03
The enquiry
The lead lands in your CRM with its source stamped on it, owned by a person, with a date.
04
The follow-up
Follow-up enforced by the system, WhatsApp included, so nothing goes cold quietly.
05
The number
Cost per closed customer, by channel. The only report that settles an argument.
05 — IN EVERY RETAINER
The parts that make a report worth reading.
01
Conversion tracking, first
Before any spend: forms, calls and WhatsApp clicks tracked properly. Without this you are buying opinions.
02
Accounts in your name
Ads, Analytics, Search Console and Business Profile owned by you, with us as a user. No hostage situations.
03
Landing pages included
Ads point at pages built for them, not at your homepage. We build those — no separate web bill.
04
Negative keyword hygiene
Reviewed weekly on live search campaigns. Most wasted ad budget dies here or nowhere.
05
CRM source stamping
Every enquiry carries the campaign that produced it, so the monthly report can talk about revenue.
06
One monthly review call
Thirty minutes on what changed, what we learnt, what is next. Not a PDF and silence.
07
Creative in your brand
Ad copy and static or short-video creative made to your identity, in the language your buyer reads.
08
A kill switch on channels
If a channel is not earning its place by the agreed month, we cut it and move the budget. In writing.
09
Handover if you leave
Documentation, account access and the current plan handed over. Your next agency starts informed.
06 — WHAT IT COSTS
A retainer, and your ad budget kept separate.
Our fee and the money that goes to Google or Meta are two different lines, always. You see exactly what was spent on media and exactly what was paid for work.
Every number is a starting range, not a quote. What it actually costs comes back in writing
after one call — with the scope it is attached to.
07 — HOW A MONTH RUNS
Same rhythm, every month.
01
WEEK 1
Audit and tracking
What is running, what is wasting money, and conversion tracking built properly before a rupee moves.
02
WEEK 2
Plan and targets
Channel mix, budget split and the enquiry number we are aiming at — agreed with you, in writing.
03
WEEK 3
Build and launch
Landing pages, creative and campaigns live. Search work starts on the pages that already have intent.
04
WEEKLY
Optimise
Search terms, negatives, bids, creative rotation and page changes. The unglamorous weekly hour that compounds.
05
MONTHLY
Report and review
Enquiries by source, cost per enquiry, what we learnt, what changes next month. Thirty minutes on a call.
06
QUARTERLY
Cut or double down
Channels that earn their place get more budget. The ones that do not get stopped, not defended.
08 — QUESTIONS
About marketing spend.
Ads can produce enquiries in the first week, and we will know within a month whether the economics work. Search is slower and honest about it: movement in six to eight weeks, meaningful traffic in three to six months. Anyone promising first-page rankings in thirty days is selling you something else.
Always, and both are visible. Our retainer covers the work; the media budget goes to Google or Meta and you can see every rupee of it in the account, which is in your name. We do not take a cut of spend, because that would reward us for spending more.
You do. Google Ads, Meta Business, Analytics, Search Console and the Business Profile are created under your ownership with us as a user. If you leave, you keep the accounts, the history and the audiences — nothing has to be rebuilt.
Sometimes, and we will tell you plainly. If the site is slow, unclear or has no obvious enquiry path, ad spend leaks out of it. Often the fix is a landing page and a few structural changes rather than a rebuild — we quote that separately so you can judge it on its own.
Enquiries by source, cost per enquiry, what changed in the account, what we learnt, and what we are doing next month. Not a rankings screenshot. Where your CRM is ours, we can carry it further — which campaign produced quotes and closed business.
Copy, yes — in English, Hindi or Gujarati. Static creative and short video for ads, yes. Full product photography we direct and arrange rather than shoot ourselves, so you are paying a photographer for photography, not an agency markup on it.
No annual contract. We ask for three months on search work because anything less cannot be judged fairly, and month to month after that. If a channel is not earning its place we say so and cut it — keeping a dead channel alive to protect a retainer is how agencies lose clients slowly.
Not a traffic target — the number of enquiries your team can actually handle, and what one closed customer is worth to you. From that we can work backwards to a channel mix, a budget and an honest first month.
NEW WORKbusiness@softieons.com · +91 95106 80663
STUDIO5th Floor, Abhinandan Royale, Bhatar Road, Surat 395007
HOURSMon–Sat, 10:00–19:00 IST · WhatsApp answered outside hours
Ask us anythingAway right now · we reply the next working day
Nobody is at a desk right now, but this is not a dead end — leave your question and an email address and you will get a proper answer, usually the next working day.
