Demand for mHealth applications has developed into a vibrant ecosystem. Not only is it complex but it also provides great potential. With mobile technology becoming increasingly prevalent within the healthcare sector, there are enormous business opportunities for mHealth solutions. According to statistics, 52 percent of Smartphone users collect health-related information on their phones and 93 percent of doctors believe that mobile apps can enhance patient health.
When the rapidly moving digital industry and the slow-moving healthcare sector come together, it is bound to unleash disruptive market changes. Due to the adoption of new technologies, new business models, and new avenues, there has been a steep rise in the mHealth applications market in recent years, transforming the way people access healthcare.
Healthcare mobility innovation is rapidly accelerating and promising. Both patient outcomes and accessibility will have a positive impact on these solutions. Fitness monitoring, diet and nutrition, disease control, and lifestyle management apps dominated the mHealth market for the longest period, while the women’s health tracking device market remained fairly small.
Femtech or female technology refers to software, diagnostics, products, and services that leverage the technology’s power to improve the health of women. Femtech means the use of digital technologies to allow patients to access and use apps to tackle women’s health issues. Women’s health is still ignored as a niche sector, but times are changing and this can be due to the rise of the ‘she-economy.’ While only do women play an increasingly influential role in the healthcare sector, they often have a greater buying power.
Femtech provides innovative features to suit the healthcare needs of women. For example, apps for female health trackers, menstrual trackers, and applications for pregnancy trackers make women’s lives easier. Femtech is not only another niche but is gradually rising in popularity. The women’s wellbeing is no longer in the backburner thanks to Femtech mobility solutions.
Benefits of Women Health Tracking Apps
Features to Include In Women Health Tracking Apps
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