By applying on-page SEO (Search Engine Optimization) and off-page SEO, e-commerce product pages will rank in search engines. Search engine optimization is a method of making search engine web pages friendly by implementing the different webmaster guidelines. On the websites that need to be rated (on-page activities) and even outside the website (off-page activities), professionals conduct activities. The product page referred to is the catalog’s product information page. Only a few major search engines, Google, Yahoo, and Bing, are available worldwide. There are three types of listings of search engines,

1. Organic listings
2. Local listings
3. Paid listings

Ways to Rank In the Top Position of the Organic Search Result Pages

• Setting up Webmaster’s Tools
• Keywords Analysis
• File or Directory Nomenclature
• Title & Meta Description Optimization
• Content Optimization
• HTML Code Optimization
• Backlinks Building
• Off-page Optimization
• Link Popularity

Conclusion

E-commerce SEO is a continuous process with focused keywords or key phrases to achieve good rankings. It is necessary to carry out both on-page and off-page activities regularly. Besides the behaviours to rank well, keyword selection and competitor analysis are critical variables.

To cover more keyword categories, it is suggested to increase the number of content-rich pages under a couple of parts of the website. Having an e-commerce blog of rich content is necessary.