In the fast-paced world, SMAC is a new jargon marked in bold. SMAC is an acronym for social, mobility, cloud, and analytics. SMAC is not only the new buzzword but is also quickly becoming a reality for companies. SMAC is a term that helps companies gain new knowledge about the needs and actions of their customers. It is composed of four ingredients:

Social networking

Social networking involves information collected from Facebook, Twitter, LinkedIn, and Google+ to find out what consumers are thinking about, what they’re interested in, what they’re looking forward to, and what their simple demographics are. Social networking has helped businesses to sift through social data and identify trends and patterns that are emerging. Social networks help to monetize content either directly through advertisements or indirectly by making people use their APIs.

Mobile devices

Smartphones and tablets have revolutionized people-to- digital communication experiences. Mobile banking has grown as one of the most cutting-edge products in the financial services industry. Shoppers are using their mobile devices increasingly to search, compare, and purchase items. It was so widespread even that it contributed to the rise of a new division called m-commerce. Governments are reaching out to their citizens using mobile devices as efficient channels. Today, businesses jumped into the bandwagon to make their applications ready for mobile use.

Analytics programs

Enterprises produce vast quantities of information. Databases have become larger, and so have processing capacity. The analytics companies have realized that they can do more than just track clicks. Data will emerge as an unbeatable advantage if properly analyzed and used. By establishing links between entities, analytics can help make smart predictions. Organizations use analytics to improve their strategies. Analytics can help companies understand consumer behavior; retailers can forecast shoppers’ purchase decisions and banks can root out fraudulent transactions.

Cloud computing

Cloud is one of the most powerful ways of data storage and sharing. Cloud computing has proven the potential to increase efficiency and promote creativity. Undertakings now accept this fact. It is becoming increasingly common because it can spin up vast volumes of data while preserving speed and transparency. Despite security issues, mainly the private cloud model is embraced by financial services and government sectors and other industries such as retail and healthcare shift to public clouds. Cloud services allow you to scale your capacity up and down, and calculate power as needed. Using cloud storage will support even the toughest workloads by running millions of servers on someone else’s.

Conclusion

With every passing day, SMAC is growing stronger and smarter. Diversity is what makes SMAC distinct from the development architectures of past generations. SMAC is a multi-technology partnership. Each of the four more technologies has layers in it. The integration of these four technology foundations will help companies create a variety of choices. It is axiomatic with SMAC’s adaptation and utilization that it will enable companies to leap advancement.