The shopping cart is placed at the end of the shopping cycle – only a step ahead of the actual checkout and payment process. This is the location where the amounts, discounts, taxes, and shipping costs are measured. Perhaps importantly, it’s a fun location where a final buying decision always occurs.

In addition to offering a summary of the order, the cart page is also an excellent place to display some important purchasing details that can be weighted in the purchase decision. These can also sell impulse shopping items to increase the total value of the cart.

However, we still see shopping cart pages with high drop-out levels. There are several disappointments that customers will face on the cart page and leave the store before the transaction is complete. Below are several tips for Magento Cart page design to lower the dropout levels and drive the customers to checkout.

Mini-Cart

The primary aim of Magento’s mini-cart (or drop-down cart) is to provide a simple summary of the items previously added to the list. The trigger is normally located in the main header. This is available on the web, irrespective of the type of page the customer is actually looking at.

The Cart Page

Magento’s cart page includes a rundown of the order and a chance for the last check before the order is actually put. In general, consumers are more likely to scan a page that reads it in detail, so making the cart page easy to scan and transparent is a must. Nevertheless, one of the most popular problems on cart pages is that they are often visually cluttered instead of having simple and clear layouts.

What’s Necessary on the Cart Page?

• Products overview
• Shipping fees and returns policy
• Trust seals
• Clear button hierarchy

Additional Content on the Cart Page

• Coupon code options
• Cross-sells