Communication is constantly mediated via digital media in today's technological world. We communicate with others through text messages or by scheduling a video call rather than having a face-to-face conversation. We browse online stores for products and, if we have a query, we ask chatbots. This optical filter has several advantages, but it also has several drawbacks. Communication is often skewed, questions are misunderstood, and the consumer becomes increasingly frustrated.

What if we could improve existing technology to assist us in times when it is a hindrance? Emotion AI is one potential solution that futurologists and trend analysts are excited about.

How does AI detect emotions?

Emotion AI, also known as affective computing, is concerned with using artificial intelligence to detect emotions. Emotional intelligence-enabled machines are capable of comprehending both cognitive and emotive channels of human communication. This enables them to recognize, perceive, and respond to both verbal and nonverbal signals quickly.

There has been a lot of progress in the field of science in terms of teaching computers to understand emotions. In this respect, machine learning and deep learning are two interchangeable technologies. Image and speech recognition systems are used as input for devices using these technologies.

This enables the machines to learn how to recognize and interpret a smile or a shift in a person's vocal tone. There have also been significant advances in dealing with parameters such as skin temperature and heart rate, which are useful indicators for creating smart wearables.

The Enormous Potential of Emotion AI

Emotions have a huge impact on our attitudes and acts. From a marketing standpoint, this is also applicable in the consumer path. Customers are more likely to be loyal to a brand if they have positive emotional experiences with it than if they have negative emotional associations or memories with it. As a result, businesses that want to boost their consumer service should use a method that isn't purely based on objective intelligence.