If you've been following the latest and most exciting tech trends, you're probably aware of the impact emerging technologies are having on how we work and interact with others. Machine learning and touch commerce are gaining traction in every industry sector, from banking to healthcare. Technology is fundamentally altering and improving the way we do business, allowing technology to become an integral part of our daily lives.

Five Exciting Technology Trends

Internet of Things

This technology is regarded as one of the most significant technological trends to emerge in recent years. The Internet of Things (IoT) is the idea that all technological devices can be connected via the internet, resulting in a seamless collaboration between the physical and digital worlds. In the marketing, advertising, media, and business management segments, for example, IoT can be used to provide vast amounts of information about customer engagement with products by monitoring their interactions with digital devices. This information can then be used to improve and optimize marketing campaigns as well as user experiences.

Machine learning

Machine learning is broadly defined as a computer's ability to learn on its own by analyzing data and detecting repeating patterns to derive insights. Machine learning, for example, is used by social media platforms to gain a better understanding of how we are connected to our peers and others in our social network. This is accomplished by analyzing your social media activity, including likes, shares, and comments, and then prioritizing content from your closest connections, displaying that content to you first.

Virtual reality

We've all seen virtual reality in movies and imagined how amazing it would be to be able to immerse ourselves in a fantasy world of our choosing. We no longer have to speculate. With increasing advancements in both the hardware and programming of the technology, its potential and popularity among the general public make it a promising and exciting tool to be leveraged across all industries, from retail to education.

Touch commerce

Buying anything we want with the touch of a finger may have been included in the sci-fi section of books just a few years ago, but it is now very much a part of our everyday reality. Touch commerce, which combines touchscreen technology with one-click shopping, allows consumers to easily purchase products from their phones or other smart devices. Customers can purchase anything from clothes to groceries with just a quick scan of our fingerprint after linking our payment information to a general account and activating the feature.

Cognitive Technology

Cognitive technology is similar to machine learning and virtual reality, but it is a much broader concept. Natural language processing (NLP) and speech recognition, for example, fall under the purview of cognitive technology. When these technologies are combined, they can automate and optimize a variety of previously manual tasks, including certain aspects of accounting and analytics.