E-marketing or online marketing implies any kind of marketing that is facilitated online via websites, online stores, and other online tools. Social media, blogs, ads, email campaigns, and so on can be inclusive. On the other hand, e-commerce or electronic commerce is a type of online business involving commercial transactions, the exchange of information, and business transactions over a wide network using the internet. Although they are closely related to each other, e-marketing and e-commerce are not the same. We will discuss e-marketing and e-commerce in detail in this article to get a clear view of both the simplest and most important form of business.

E-marketing

E-marketing is the practice of directing an e-commerce business to online shoppers and convincing them to invest their money in the online purchase of products and services. Some of the leading e-marketing strategies include SEO or Search Engine Optimization, website affiliation, and customer retention. E-marketing is a tool employed by companies to gain access to a wider target market and effectively meet their customer requirements. Today, there are diverse ways of e-marketing. To promote CRM or Customer Relations Management, social media marketing, and content marketing are useful for e-commerce businesses. CRM is what brings growth in revenue and helps retain customers, which is extremely essential for your e-commerce business. It is CRM that enables you to obtain data analytics that gives you essential customer behaviour insights and data.

Ecommerce

Ecommerce, also known as electronic commerce, is a medium that enables online products and services to be purchased and sold using an electronic medium, the internet. Whether it’s affiliate marketing, online payment services, or e-commerce stores, the basis has been the use of e-business to bring in customers and generate revenue. Although e-business and e-commerce are used interchangeably, both are distinct. An E-business is any business that uses the internet online, while the purchase and sale of goods and services online is an e-commerce business.

Conclusion

Both e-marketing and e-commerce have earned their place in the world of technology. The success of any company today depends on e-marketing as well as on e-commerce. Therefore, for a corporation, both are equally necessary and beneficial. E-commerce and e-marketing involve electronic transactions. Both solutions are a convenient and economical way for any company to be promoted. E-marketing through different business models is associated with e-commerce. While e-marketing deals with business transactions via the internet, search engines, and emails, e-commerce involves business transactions via various electronic media such as ATMs, debit cards, credit cards, mobile devices, etc.