IoB (internet of behavior) is extends from the IoT (internet of things). The Internet of Things (IoT) is a source that connects an electric system to the Internet, and the Internet of Behavior (IoB) is a subset of IoT that exposes substantial data regarding our behavior. The interconnection of devices offers a wealth of information and useful insights into user behavior, search experience optimization, desires, and preferences. In basic terms, IoB refers to the process of analyzing user-controlled data from a behavioral science viewpoint and using the information gathered to better understand how to market a company's end goods and services. Conducting IoB is not as difficult from a technological standpoint as it is from a psychological standpoint. Role and contribution: IoB helps in capturing, analyzing, recognizing, and reacting to all forms of human activity in a way that enables monitoring and interpreting people's behavior using new technical advances and advancements in machine learning algorithms. This new technology is both analytical and constructive, meaning it aids in the analysis of user behavior and the detection of increasing psychological variables to manipulate in order to achieve a specific result. It has an effect on consumer decision-making and allows businesses to enhance the customer experience of the goods and services they provide. IoB's key goal is to improve productivity and quality!