The process of optimizing a website for search engines is referred to as "search engine optimization." In simple terms, it refers to the process of upgrading your website in order to increase its visibility when customers search for items or services related to your company on Google, Bing, and other search engines. The more exposure your pages have in search The better your performance, the more likely you are to attract new and existing customers to your company.

Machines are used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a vast library where a librarian can help you find exactly what you're looking for by pulling up a book (or a web page).

The algorithms then assess the sites in the index using hundreds of ranking factors or signals to determine the order in which they should appear in search results for a given query. In our library analogy, the librarian has read every book in the library and can tell you which one will answer your questions.

Our SEO Factors Periodic Table separates the factors into six categories and weights them based on their overall importance to SEO. Content quality and keyword research, for example, are critical aspects of content optimization, while crawlability and speed are critical aspects of the site layout.

A list of Toxins that distract from SEO best practices is also included in the newly revised SEO Periodic Table. These are shortcuts or tactics that may have been sufficient to assure a high position back when search engines' algorithms were less sophisticated. They might even work for the time being at least until you're caught.

SEO important for marketing

Because individuals make trillions of searches every year, often with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Brands' major source of internet traffic is frequently search, which is augmented by other marketing channels

To summary, SEO is the foundation of a well-rounded marketing strategy. When you know what your website visitors desire, you can use that knowledge for your paid and organic efforts, your website, and your social media assets, among other things.