Modern technology has already shown its innovation and has crossed the boundaries of our reality. Augmented Reality is the integration of digital data. AR apps sound futuristic, but consumers are holding to the technology. The technologies can be used for various purposes like education, entertainment, design, and many others. The positive side of AR apps is that it gives the consumer a multi-dimensional way to research and interact with the product. What is Augmented Reality? The augmented reality consists of enriching the images you receive with virtual knowledge about the said image through a mobile device or a webcam. This virtual knowledge can include text, infographics, 3D animations, images, and lots of other knowledge styles. SHOPPING: We can see that top brands have started to use AR Technology which helps the customers to shop easily. DESIGN: AR technology has become a valuable device, displaying the findings digitally beforehand. AR apps practically show us what fits, and what doesn’t match. Today we’re creating applications where both Android and IOS platforms can use it. We are offering Android App Creation and IOS Device Development Services where we’re helping to create new applications that can be used in both. EDUCATION: Education is a conservative domain but today some teachers in the classroom use AR-mediated learning techniques. This allows the students to think from a different viewpoint. AR technology can be used in medical school where it lets the students remain deep inside the human body without injuring anybody. CONTEXTUAL INFORMATION: Contextual knowledge is fascinating and something new. To know any details and understand it and you don’t know how to google it. Here comes the use of AR apps in the picture, whereby the information is displayed to us by placing our phone. GPS: As we know from the introduction of smartphones, GPS has gained tremendous popularity, helping people travel everywhere using GPS. All these are possible thanks to the AR technology built on the phones. The preview camera displays the user’s virtual direction for guidance. ADVERTISING: Advertising is another field where we can see effective online AR advertising campaigns. Anything gets simpler when it comes to applications. It will save time because we use digital AR techniques to produce advertising. That allows customers to view the ad using smartphones. Advantages of the Augmented Reality app Market your products in an innovative way Improve your brand image Increase your sales Greater authority Differentiate yourself from the competition Include calls to action Reaching the young audience Conclusion If you’ve been tracking the developments in the mobile device industry for the past couple of years, you’d have seen AR technology top of the list. AR technology adds improvisation to user interaction often improves how we view versatility in general and how users can distinguish between reality and virtual.